A lesson in marketing from The Donald.

” I know words, I have the best words.” – Donald Trump Just so we’re clear. I don’t like Donald Trump. I don’t agree with anything he said. I don’t like or respect him. I am however interested from a marketing point of view how he achieved his goal of becoming the president of the … Continued

We need a bigger boat. (There isn’t one!)

  We recently worked with mac-interiors to create a suite of videos for their new website: ( The homepage needed something that conveyed the personality and character of their brand. We worked with their marketing team and wanted to create a concept that illustrated the strength of the brand of mac-interiors and convey that they … Continued

Case Study: Red Bull Stratos

  The Stratos campaign by Red Bull is a perfect example of participative advertising and marketing. The aim of the campaign was to allow the first human to break the sound barrier without engine power. Red Bull insisted ‘the mission to the edge of space’ was not an advertising campaign at all but a ‘scientific … Continued

A picture paints a thousand words, a video paints the picture…

The internet as we know it was built on words. The origins of the web were based around words and text which progressed into picture content. Todays virtual world is based around video content. From Facebook to Twitter and everything in between, video is the platform to deliver a message. This Cadburys ad has almost … Continued

Napster killed the video star…

Back in 1999 when Napster first arrived on the scene, the illegal downloading of music made the role of the music video almost redundant. The MTV era of the 90’s had elevated music video’s to Hollywood stature and they were an integral part of the marketing campaign. The release of a music video generated the … Continued

Marketing: Participative versus Interruptive

Getting your company message across: Participative versus Interactive Marketing. Click HERE for the Guinness Legacies Series, Guinness have recently released a four piece marketing campaign called ‘Legacies’. The first piece is about the lasting legacy of John Hammond, perhaps the greatest musical talent scout of all time, discovering the likes of Billie Holiday, Count Basie and … Continued