We need a bigger boat. (There isn’t one!)


We recently worked with mac-interiors to create a suite of videos for their new website: (www.mac-interiors.com) The homepage needed something that conveyed the personality and character of their brand. We worked with their marketing team and wanted to create a concept that illustrated the strength of the brand of mac-interiors and convey that they are leaders within their industry, guiding large companies through the uncertain waters of fit out and construction and the company that others can depend on to complete the biggest jobs in the country. mac-interiors are a company that have become one of Dublin’s elite fit out specialists so we decided that the MSC Splendida (which is the largest ship to ever dock in Dublin) was the perfect analogy. We cut footage of the 333 metre vessel as it was safely guided into port by the Dublin harbour master with some of the buildings in Dublin that mac-interiors have guided through a fit out.